Introduction to Advertising (COMM 103)
Term: 2021-2022 School Year Fall Term
Tue-Thu, 9:00 AM - 10:20 AM (8/16/2021 - 12/9/2021) Location: MAIN HBLDG H205
This course examines strategies, techniques, and principles behind effective advertising including planning, targeting, media selection and buying, strategy and design.