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Course Information

Introduction to Advertising (COMM 103)

Term: 2017-2018 School Year Fall Term

Schedule

Tue-Thu, 9:00 AM - 10:20 AM (8/21/2017 - 12/14/2017) Location: MAIN HBLDG H205

Description

This course examines strategies, techniques, and principles behind effective advertising including planning, targeting, media selection and buying, strategy and design.