Help

Course Information

Introduction to Advertising (COMM 103)

Term: 2016-2017 School Year Fall Term

Schedule

Tue-Thu, 9:00 AM - 10:20 AM (8/22/2016 - 12/15/2016) Location: MAIN HBLDG H205

Description

This course examines strategies, techniques, and principles behind effective advertising including planning, targeting, media selection and buying, strategy and design.