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Course Information

Introduction to Advertising (COMM 103)

Term: 2015-2016 School Year Fall Term

Schedule

Tue-Thu, 9:00 AM - 10:20 AM (8/18/2015 - 12/10/2015) Location: MAIN HBLDG H212

Description

This course examines strategies, techniques, and principles behind effective advertising including planning, targeting, media selection and buying, strategy and design.