Introduction to Advertising (COMM 103)
Term: 2022-2023 School Year Fall Term
Tue-Thu, 9:30 AM - 10:50 AM (8/22/2022 - 12/15/2022) Location: MAIN HBLDG H205
This course examines strategies, techniques, and principles behind effective advertising including planning, targeting, media selection and buying, strategy and design.