Introduction to Advertising (COMM 103)
Term: 2019-2020 School Year Fall Term
Tue-Thu, 10:30 AM - 11:50 AM (8/19/2019 - 12/12/2019) Location: MAIN HBLDG H205
This course examines strategies, techniques, and principles behind effective advertising including planning, targeting, media selection and buying, strategy and design.